sex up

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sex up

A marketing team decides to sex up their new perfume campaign.

Definition
  1. Verb:
    • To make something more exciting, appealing, or interesting, often by adding sensational, exaggerated, or erotic elements: The core meaning is to enhance or alter something (like a story, report, or presentation) to make it more attractive, stimulating, or attention-grabbing, typically in a way that is not entirely truthful or is overly dramatic.
Usage
  • This verb is transitive and often used in informal contexts, particularly in media, politics, and marketing.
  • It implies a deliberate act of embellishment or distortion to increase appeal or impact.
  • The object is typically a narrative, account, report, or piece of information.
Examples
  • Verb:
    • The journalist was accused of sexing up the article with unverified claims to attract more readers.
    • They sexed up the annual report with glossy graphics and bold predictions to impress the investors.
    • Politicians sometimes sex up their policy proposals with simplistic slogans.
Advanced Usage
  • "to sex something up": This is the standard phrasal verb structure.
    • The marketing team decided to sex the campaign up with a provocative new slogan.
Variants and Related Words
  • Sexed-up (adjective): Describes something that has been made more exciting or appealing in this manner.
    • The public was skeptical of the sexed-up intelligence dossier.
Synonyms
  • Embellish: To make a story more interesting by adding details, often fictitious ones.
  • Sensationalize: To present information in a way that provokes public interest or excitement, at the expense of accuracy.
  • Spice up: To make something more exciting or interesting (a more general, less negative synonym).
Phrasal Verbs
  • This term itself is a phrasal verb: to sex up.
Related Idioms
  • To jazz something up: An informal idiom with a similar meaning of making something more exciting or attractive.
    • We need to jazz up this presentation; it's too dry. (Compare to: We need to sex up this presentation.)
sex up

A marketing team decides to sex up their new perfume campaign.

Verb
  1. give erotic character to or make more interesting
    • eroticize the ads

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